Use Cases

unfinished purchase for this example, we want to check and inform our users, if they still have a product waiting in their shopping cart first we need trigger element with certain attributes, such as email, date, type of product and purchase status for the communication with the user, we need to use a channel; in our case we picked the email element, which is just one of multiple possibilities the email gets sent to the users we picked in the trigger element and tells them they still have products in their shopping cart after three days our filter element checks if the user completed the purchase the users that completed the purchase go through the positive path and the campaign ends, the users that still have a product in their shopping cart go through the negative path and we send them another e mail, reminding them to complete the purchase catalog for this example, we want to send a monthly catalog to our users in this case we have to pick target group element with certain attributes, such as all users with email, users with 500 or more loyalty points, that are also from ljubljana or maribor and users who want to receive emails with new email element we send those users out catalog after we send the catalog, we check with wait until element if the user clicked the link on the previous email if they did we send them another e mail in two days with special offer just for the users that clicked the link in the first email if they didn’t click the link in the previous mail, the campaign ends without sending them the special offer onboarding this example is based on welcoming new users and educating them on our offers for this example we have to pick target group element, with certain attributes, such as all users with date of registration set as today, users that agree to receive emails from us with new email element we send all the new users we got from target group element a welcoming email seven days after we have sent the email, our filter element checks if the users clicked the linked in the previous email and if the user still agrees to receive emails from us if not, we go through the negative path, and the campaign ends if yes, they go through the positive path, and we send them an educational email after seven days, we check with our filter element if they still agree to receive our email if they still want to receive e mails, we go through the positive path, and we send them another educational email and the campaign ends if they don’t want to receive emails anymore, we go through the negative path and the campaign ends without sending anymore emails birthday message for this example, we want th surveys for this example, we want to send our users a survey and also collect user data of users that were unhappy with certain service, so we can call them and ask them what went wrong and what to do differently in this case, we need a target group element, with some different attributes we send eligible users our survey, in this case with the new email element next, we have a filter element, where we check if the user completed our survey if the answer is no, we go through the negative path and the campaign ends if the answer is yes, we go through the positive path, where we have another filter element, in which we check if the user rating on this survey is 3 or less if the answer to that question is no, we go through the negative path and the campaign ends if the user rated us 3 or less, we collect their data during set intervals we chose in collect element the user data gets saved in excel file, which gets sent to the authorized person, who can then contact them and ask them what went wrong and what to do different enrolment for this example, we want to enroll our customers in our service first, we start with target group element, where we pick all eligible users for enrolment after that we send them an enrolment invitation with the new mail element, after 7 days we check with the filter element if the user had enrolled if the answer is yes, we go through the positive path, and we send them welcome mail with our new mail element and the campaign ends if the user had not enrolled, we go through the negative path, and we send them a reminder to enroll with our new mail element and then the campaign ends increase points redemption rates in this example, our program members earn points, but the redemption rate does not meet the operator's expectations the solution for this campaign is to deliver attractive points redemption options through the relevant channels at the perfect moment we start by picking all the users that are eligible for this campaign with target group element then we have a filter that checks if the selected users are our members and if they agree to receive emails from us if they are not our members we send them a custom email for the non members and the campaign ends if they are our members, we go through the positive path, and we send them custom member only email, in which we offer them our point redemption options after that we have another filter element, that checks if the user had opened the email if not, the campaign ends; if yes, we send them a personalized text, via our new sms element, and then the campaign ends upsell campaign in this example, our users contracts are about to expire, we have to find out what service can we offer for them to renew the contract, so we can keep the customer a solution for this problem is an upsell campaign that offers higher internet speeds for existing money in exchange for the contract renewal we start by picking all eligible users for this campaign with target group element, with filter element, we ask if the customer is legal person if yes we go through the positive path and then ask them if they have optic fiber connection, with repeat until we repeat that condition to find new eligible users; if they have optic fiber connection we offer them higher speed, if not, we offer them optic fiber connection and then the campaign ends if they are not a legal person, we repeat all the same steps, same as with legal persons, but we customize each email differently for non legal persons